The guests
In conversation with the people who wrote the book.
I regularly sit down with the world's leading thinkers, strategists, and marketers.
Roger Martin
Rotman School
Playing to Win
Byron Sharp
Ehrenberg-Bass Institute
How Brands Grow
Jenni Romaniuk
Ehrenberg-Bass Institute
Category Entry Points
Nancy Duarte
Duarte Inc.
Storytelling
Hermann Simon
Simon-Kucher
Pricing power
Mimi Turner
The B2B Institute
B2B growth
David Aaker
Prophet
Brand equity
Karen Nelson-Field
Amplified Intelligence
Attention
Jennifer Riel
Strategy advisor
Integrative thinking
Dan Ariely
Duke University
Behavioral economics
Tom Fishburne
Marketoonist
Marketing cartoons
Dr. Augustine Fou
Ad-fraud researcher
Digital ad fraud
