How we handle your data.

Who we are

Quatical is a fractional CMO practice run by Marc Binkley, based in Calgary, Alberta, Canada. This policy covers the website quatical.com.

What we collect

• Analytics, only after you accept. If you click "Accept" on the cookie banner, we load Google Analytics 4 and Microsoft Clarity. These record how the site is used: pages viewed, approximate (city-level) location, device and browser type, and on-page interactions such as which Evidence Line models you click. Microsoft Clarity may also capture anonymized session recordings and heatmaps, and masks text you type by default. If you click "Decline," none of this loads and nothing is tracked.
• The contact form. If you use the contact form, we collect the name, email, and message you provide, so we can reply.
• Your consent choice. We store whether you accepted or declined analytics, in your own browser, so we don't ask every visit.

How we use it

Only to understand how the site is used so we can improve it, and to respond when you get in touch. We never sell or rent your personal information, and we don't use it for advertising.

Cookies and similar technologies

No analytics cookies are set until you accept them on the banner. No buzzwords, no ad cookies. Your choice is stored in your browser; to change it, clear this site's data and the banner will appear again.

Who processes your information

We use a few reputable providers to run the site. Some store data outside Canada, including in the United States. Each has its own privacy policy:

• Google Analytics (analytics) — Google Privacy Policy
• Microsoft Clarity (analytics, heatmaps, session replay) — Microsoft Privacy Statement
• Netlify (website hosting and contact-form handling) — Netlify Privacy Policy

How long we keep it

Analytics data is retained by Google and Microsoft under their standard retention settings. Messages you send through the contact form are kept for as long as needed to respond and follow up.

How we protect it

Access to any personal information is limited to Marc Binkley, and we rely on our providers' industry-standard security.

Your rights

You can decline analytics at any time on the banner. Under Canada's privacy law (PIPEDA), you can ask what personal information we hold about you, and request that we correct or delete it, or withdraw your consent. Use the contact form and we'll respond within 30 days.

Visitors in the EU and UK

If you're in the EU or UK, we rely on your consent for analytics and our legitimate interest in replying to enquiries. You have the usual GDPR rights, including access, correction, deletion, and objection. Use the contact form to exercise them.

Children

This site is not directed at anyone under 16, and we don't knowingly collect their information.

Changes

If we change how we handle data, we'll update this page and the "last updated" date above.

Contact

Questions about privacy? Use the contact form on this site and we'll get back to you. You can also contact the Office of the Privacy Commissioner of Canada.